noun [ S ] /ˈhaɪ ˌlaɪf/ us. /ˈhaɪ ˌlaɪf/
It’s a way of life. It’s not about how you dress or what you’re driving. When you are high-life-living it means you’re living your best life, one that is authentic to you, you are living with confidence, with strong boundaries, with purpose. When you are living the highlife you are hydrated, booked out, well rested, chasing your joy and living in your power.
Look at that Creative over there, you can tell she’s livin’ the high life !!!
INTRODUCING THE HIGHLIFE
I started my business out of pure desperation. The “Agency Life” was soul-destroying and my boss’ ruthless approach to making money off literally my blood, sweat and tears did, not align with my core values. Being treated like we were simple cogs in a machine left me feeling really disillusioned by the shiny awards and prestige that working at an agency gives you, so I quit my cubicle life to jump into the brave and uncertain world of Entrepreneurship.
Boy did I have no cooking clue what I was in for! University and even the best design schools don’t prepare you for the monumental task that is working for yourself as a Creative. I was battling to find dream clients who valued my skills and expertise or ignited my passion. Burnt out and broke, at a place of rock bottom, is where the concept of The Highlife was born. I spent the next 2 years building a business I love and a life I am loving even more, I leaned more into my passion for strategy and refined my client process to ensure I booked constant dream clients, turning them into raving fans! I elevated my creative process to create more space to play, to dive deep into concepts and to really take control of my business.
Now I am Booked Out, working with dream clients and finally charging my worth because I feel confident in my process and what I bring to the table.
I WANT TO EMPOWER OTHER DESIGNERS TO HAVE THE CONFIDENCE TO BUILD A BUSINESS THAT SUPPORTS THEIR DREAM LIFE
start running a profitable & referral-worthy design business
The Highlife Program includes everything you need for you to confidently run and scale your design business, sign high-paying clients, and create a flexible lifestyle to suit your unique energy flow.
This 8-week online program includes everything from mindset, developing proposals that convert, setting boundaries, getting high-paying clients through your unique process which we develop together, raising your rates and finally building a profitable design business that you do not need a vacation from.
You also get access to our exclusive designer community with like-minded people who, just like you, want to build a dream business and live the life they’ve always wanted!
You are NOT an ‘employee’, you have been hired to solve a problem, that makes you ‘THE EXPERT’
THROUGH A COHESIVE CLIENT & BRANDING PROCESS YOU CAN TAKE BACK CONTROL OF YOUR TIME AND BUSINESS, ALLOWING YOU TO STEP INTO THAT EXPERT ROLE WITH CONFIDENCE
There is a reason why you quit your 9 to 5, or why you are thinking about it. There is a reason why you took the path less travelled and I want to help you realize that vision.
Can you imagine booking your dream clients and charging your value confidently, quickly setting up projects and proposals that get a full body “YES!” and running a business that lights you up instead of burning you out?
As an Entrepreneur myself, I know what it takes to get your Business noticed. With the right tools, resources, encouragement and support we can create a life for you that is full of passion, purpose and direction.
Can changing your process really give Transform your business?
Get out of overwhelm!
Having a digital ‘Business Hub’ and where everything in your business is stored for quick, easy access & SOPs helps you work smarter not harder
PROTECT YOUR TIME AND ENERGY
A clear mapped-out process, contract and CRM system will allow you to run your business on your terms by getting clear on your boundaries.
WORK WITH YOUR DREAM CLIENTS
Crafting unique packages that highlight your knowledge and keep your passion in mind, will attract more of your dream clients and projects that spark joy.
Step into your
CEO power
By creating a fine-tuned process, plug and play templates and email scripts, you’ll be able to establish yourself as an expert and confidently lead your clients.
dig deep and get more creative
By implementing Strategy into your process, and asking your clients the right questions, you will be able to dive even deeper with your clients, naturally making your design skills stronger.
confidently raise your prices
By adding intentional value packed deliverables to your process, you’ll be able to make more and work less.
The highlife is not a course!
It’s an 8 week, intensive container where I personally guide you through:
01 Crafting a seamless & simple client process, from onboarding to handover, turning clients into raving fans.
02Adding brand strategy to your design process, positioning you as the expert you are.
03 My signature-one concept design process that saved my sanity from endless revisions.
04My straightforward methods to streamline your process, so you can build a business that works for you.
05Creating a referral worthy client experience so you can consistently attract more dream clients.
THIS IS not LIKE ALL THE other DESIGN PROCESS COURSES
I have personally taken a dozen design and client process courses, some of them were game changers, and the templates, email scripts and training were great BUT I quickly realised that these courses create great structure but there is a massive gap in integration.
What works for one designer won’t work for another so THE HIGHLIFE gives you ALL the tools ( templates, swipe files, emails scripts and done-for-you processes ) but I take it one step further and help you use those foundations to create a process and business that works for your unique way of operating.
Community SUPPORT
Join an ever growing community of like-minded creatives who are always there to cheer you on and keep you accountable
Lifetime ACCESS
All the training, video presentations, templates, work done-for-you and done-with-you, and continued support in an online hub you have lifetime access to
high touch access
Weekly 90 minute group coaching calls with private access to me between calls, access to a private community and live workshops
HELLO THERE,
I’M ALESSIA PINNA
Over the past 12 years, I have accompanied entrepreneurs from start to finish and seeing their big wins is what keeps my passion alive. I’ve been at the very beginning of so many businesses, including my own, and I can honestly say I wish I had a “Me” five years ago. I’m here to help you create a simple step by step strategy to bring your vision to life in a profitable and organized way. Running a design studio should be fun, it shouldn’t be overwhelming.
the world deserves to see what you can do!
Having started my own business from scratch, I have learned firsthand what works and what doesn’t. With the right organization, automation and boundaries that work for you, you can beat the stress, avoid feeling overwhelmed and have more time for doing what you love. Living your purpose can be profitable and I am here to show you how.
take a momant to imagine
Your process is the start of a sustainable business
A DESIGN BUSINESS without THE chaos & BURN OUT
→HAVING INCREDIBLY SMOOTH PROJECTS FROM ONBOARDING TO OFFBOARDING
→FEELING CONFIDENT IN HOW YOU PRICE AND SHOW UP FOR YOUR CLIENTS
→BOOKING PREMIUM CLIENTS YOU 100% ALIGN WITH
READY TO LIVE YOUR HIGHLIFE?
AN IMMErSIVE PROGRAM FOR DESIGNERS BY A DESIGNER, WHO HAS BEEN THERE, DONE THAT AND GOTTEN ALL THE THERAPY FOR IT!Let’s build a profitable business together, get you out of overwhelm and into your unique flow by building a high value design studio that includes ZERO revisions and repeat dream clients.
8 LASER FOCUSED WEEKS
Here’s the business-changing lowdown on what you can expect
Create a referral-worthy client experience so you can consistently attract more dream clients. From inquiry to handover, I am teaching you the high-end design process that has helped me serve over 100 brands around the world.
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WEEK ONE : discovery
Let’s get to know each other, we are going to be each others biggest cheerleaders over the next few weeks, so grab your ice coffee and pull up a chair because we are going to dive deep. We are going to get to what is really important, your why, your mission and the joy you’re craving in serving others through your creative business. In week one we focus on your you, your business, your audience and creating valuable packages.
YOU GET:
- 60 min Get to know each other and set up our businesses HQ
- Business HQ Portal Template
- 90 min group coaching call and live workshop to work out your unique offerings
- Private access to me between calls
- Setting up your packages and pricing guide Tutorials
- Pricing Guide Template ( ai )
WEEK TWO : CLIENT MANAgement
A simple and seamless client process not only gives you more time to do what you do best ( create!!) but also creates a healthy collaborative relationship with your clients. together we will map out your client process and discover ways to automate your process so you can spend more time doing what you love. In Week Two we focus on making the client process that I use in my own business your own, we automate the process to get you out of the endless admin loop and set healthy boundaries in your business.
YOU GET:
- 90 min group coaching call and live workshop to structure your client process and pick a client management system that is right for you
- 60 min Create your Client Portal Workshop
- Client Portal Template ( Notion/Asana)
- Private access to me between calls
WEEK THREE : Lead to paying client
Getting leads is one thing, but getting quality leads is gold, so start with your contact form and work your way to funnelling out red-flag clients before you waste any energy. Getting quality leads is only the beginning, but turning those quality leads into clients that cannot wait to book with you even if they have to wait 3 months is the goal! In Week Three we look at your contact form ( your secret weapon ) and onboarding process to funnel out time wasters, price shoppers and clients who are not in alignment with you.
YOU GET:
- 90 min group coaching call and live workshop to audit your contact form ( do not worry you do not need a website), clarity call and invoicing process.
- Private access to me between calls
- Email scripts
- 60 min Contact form & Clarity Call Workshop
- Contact form template
- Proposal Template ( ai )
WEEK FOUR : on boarding & setting boundaries
A simple and seamless client process not only gives you more time to do what you do best ( create!!) but also creates a healthy collaborative relationship with your clients. together we will map out your client process, and put systems in place to protect your time, energy and sanity. and discover ways to automate your process so you can spend more time doing what you love
YOU GET:
- 90 min group coaching call and live workshop where we build out your client process and SOP’s ( Standard Operating
Procedures) - Private access to me between calls
- Email scripts
- Welcome Guide ( ai )
- 60 min Contract and invoicing workshop
WEEK FIVE : STEP INTO THE EXPERT SHOES
Brand strategy is your tool to translate all your right-brain genius into a left-brain way of understanding, it is the plan for a successful brand design. Brand strategy is rooted in asking your clients the RIGHT questions and guiding your clients to step into their target markets’ frame of mind. Adding brand strategy to your process not only helps you dive deeper into the design concept but it also adds value to the entire process, allowing you to easily increase your pricing
YOU GET:
- 90 min group coaching call and live workshop on asking your clients the right questions, and translating that into brilliant strategic creative solutions
- Private access to me between calls
- Email scripts
- Client Questionnaire template ( the exact one I use with my clients)
- 60 min Brand Strategy Workshop
- Brand Strategy Template ( ai )
- Access to my strategy presentation videos
WEEK SIX : ZERO REVISION DESIGN PROCESS
Armed with a strategy you will learn how to translate all that information into a thoughtful and strategic brand that helps your clients grow their businesses. My Zero revision process is rooted in the one concept method, as well as a strong visual presentation that best represents the most successful fleshed-out concept. We also look at how guiding constructive feedback can be the game changer. We’ll go over things like setting boundaries and educating your clients on how to give helpful feedback, while also covering difficult scenarios and how to implement internal project checks.
YOU GET:
- 90 min group coaching call and live workshop to work through the one-concept method and gather effective feedback
- Private access to me between calls
- Email scripts
- Concept Presentation ( ai )
- 60 min Getting Effective Feedback Workshop
- Feedback script
- Access to my concept presentation videos
- Brand Boards and Guideline template ( ai)
Week Seven : Hand Over Process
This week is all about creating that perfect handover to give your clients a memorable send-off and have them wanting to work with you again and refer you to others. We’ll work through how to wrap things up with clients, and get great testimonials and we will also go over things like, packaging up final files and strategically reminding your clients of how else you can be of service in the future.
YOU GET:
- 90 min group coaching call and live workshop to work on creating a referral worth send-off
- 60 min Files and handover workshop
- Email scripts
- Hand Over template ( ai )
- Access to my handover videos
WEEK EIGHT: INTERGRATING
Although we would of reached the end of your business transformation journey, we will spend this week setting up 1:1 Calls so that you can integrate the last 7 weeks, asks any lingering questions and strategize your next big steps
THE REVIEWS FROM REAL PEOPLE
the Frequently asked Q's
Have a pressing question you need answering before joining The Highlife™?
Below is a list of the most common questions I’ve been asked. If for some reason you don’t see your question, just reach out to my customer support assistant, via email hello@alessiapinna.co so we can help you!
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Is this a course?
This is NOT a course, this is an 8-week container in which we will build your client and design process together in real time
When do we start & end and what times are calls?
The programs first group call is on the 1st of November and the program runs until 21 December 2022. Our call days and times will be decided by the group and replays will always be available in case for some reason you can't make one of the calls. We will have 8 weeks together in total, and 8 group coaching calls and 8 Live workshops
What do I get as part of this experience?
You get eight weekly small group coaching calls, access to me weekly between calls, live workshops, access to all my processes, resources and templates I use in my own studio, community and intimate support from me all wrapped up in one amazing and immersive program
IS THIS program ONLY FOR BRAND DESIGNERS?
Well, it depends.... If you are a graphic designer, web designer or packaging designer, or work within a different design medium, a LOT of what we'll go over would apply to you as well. So yes, while this particular program is technically all about the branding process, you could certainly apply what you learn to other design mediums as well. That said, if you're still unsure whether or not you should sign up, feel free to send an email to hello@alessiapinna.co and we'll figure it out together!
IS THERE A COMMUNITY ASPECT OF THE HIGHLIFE?
You betcha! I think one of the hardest parts of running a business is that it can feel isolating when you put yourself out there on your own. I designed the community to be a place where other designers can connect and cheer each other on as they try to show up consistently in their business
WHAT IF I CAN'T ATTEND THE LIVE SESSIONS?
Live sessions will be recorded and the replays uploaded into The highlife hub! Plus you’ll be able to submit questions & tasks for feedback before each live session, so we can still help you even if you can’t make it live.
(Sadly it’s impossible to choose a time & day that will work for everyone, but I would love to see you there when possible!)
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Do you offer refunds or a guarantee?
In short, no. I've never been asked for one before so I'm confident that if you're the right fit for this program you will be really happy with your experience. I trust that I will show up fully for you, that I will deliver high quality, relevant and timeless wisdom you can integrate in your business to see positive results. What I can't do, however, is the work for you. You have to show up, commit to the process and do the work yourself.
Do I have to use Asana
I use to use Asana with my clients but Dubsado in my business, copying and pasting my entire project management process means you can use it anywhere , from ASANA, TRELLO, NOTION, MONDAY.COM and click up.
Can I join if I havent started my business yet?
Yes! this program will help you set up business and design processes from scratch, find your first clients, and truly set you up for success from the very beginning. Many of my mentees have been through this program before starting their business and felt more prepared because of it..
HOW LONG DO I HAVE ACCESS TO THE HIGHLIFE
You get LIFETIME access to all the training videos. swipe files, templates, workshops and email scripts, both past, present and future. That means when things evolve and update you will be able to update and evolve too.
I'm in ! What are my next steps?
YAY I am so excited that you are feeling the full body yes to join The Highlife! Step 1: You can directly purchase from this page by selecting "Create my Highlife" below.
Step 2: After confirming your payment, you will receive an email outlining everything you need to know as we prepare to start our session together. Don't worry from this moment forward you're in great hands. Get excited, because the best is yet to come.
IS THIS PROGRAM JUST FOR SOUTH AFRICANS?
NO!! We have people signing up from all over the world, and having access to designers from different levels and countries will spark innovation and conversation.
I understand Timezones are tricky but since we are. small group and there are multiple touch points, we can work out how to work within your limitations
LIVE YOUR HIGHLIFE
As part of the Beta Program you will be joining this journey at the very beginning and your input and feedback will be instrumental in helping me create and grow this space to best serve our Creative Community on a Global Scale at a reduced price!
