noun [ S ] /ˈhaɪ ˌlaɪf/ us. /ˈhaɪ ˌlaɪf/

It’s a way of life. It’s not about how you dress or what you’re driving. When you are high-life-living it means you’re living your best life, one that is authentic to you, you are living with confidence, with strong boundaries, with purpose. When you are living the highlife you are hydrated, booked out, well rested, chasing your joy and living in your power.

Look at that Creative over there, you can tell she’s livin’ the high life !!!

INTRODUCING THE HIGHLIFE

I started my business out of pure desperation. The “Agency Life” was soul-destroying and my boss’ ruthless approach to making money off of literally my blood sweat and tears did not align with my core values.  Being treated like we were simple cogs in a machine left me feeling really disillusioned by the shiny awards and prestige that working at an agency gives you, so I quit my cubicle life to jump into the brave and uncertain world of  Entrepreneurship.

Boy did I have no cooking clue what I was in for! University and even the best design schools don’t prepare you for the monumental task that is working for yourself as a Creative. I was battling to find dream clients who valued my skills and expertise or ignited my passion. Burnt out and broke, at a place of rock bottom, is where the concept of The Highlife was born. I spent the next 2 years building a business I love and a life I am loving even more, I leaned more into my passion for strategy and refined my client process to ensure I booked constant dream clients, turning them into raving fans! I elevated my creative process to create more space to play, to dive deep into concepts and to really take control of my business. 

Now I am Booked Out, working with dream clients and finally charging my worth because I feel confident in my process and what I bring to the table. 

I WANT TO EMPOWER OTHER CREATIVES TO HAVE THE CONFIDENCE TO BUILD A BUSINESS THAT SUPPORTS THEIR DREAM LIFE

You are NOT an ‘employee’, you have been hired  to solve a problem,  that makes you ‘THE EXPERT’

THROUGH A COHESIVE CLIENT & BRANDING PROCESS YOU CAN TAKE BACK CONTROL OF YOUR TIME AND BUSINESS, ALLOWING YOU TO STEP INTO THAT EXPERT ROLE WITH CONFIDENCE

There is a reason why you quit your 9 to 5, or why you are thinking about it. There is a reason why you took the path less traveled and I want to help you realize that vision. I love engaging with creative minds, passionate self-starters and innovative individuals to help turn their powerful skills into thriving businesses.

As an Entrepreneur myself, I know what it takes to get your Business noticed. With the right tools, resources, encouragement and support we can create a life for you that is full of passion, purpose and direction.

Can changing your process really give you premium clients?

with the right strategies, tools and support  you can:

become more CONFIDENT

By equipping  yourself with a fine-tuned process and templates, you’ll be able to establish yourself as an expert.

get more creative

By implementing strategies that help you dive even deeper with your clients, your work will naturally become stronger.

raise your prices

By adding intentional value packed deliverables to your process, you’ll be able to make more and work less.

The highlife is not a course!

It’s an 8 week, intensive container where I personally guide you through:

01 Crafting a seamless and simple client process, from onboarding to handover, turning clients into raving fans.

02Adding brand strategy to your design process, positioning you as the expert you are.

03 My signature-one concept design process that saved my sanity  from endless revisions.

04My straightforward methods to streamline your process, so you can build a business that works for you.

05Creating a referral worthy client experience so you can consistently attract more dream clients.

HELLO THERE,

I’M ALESSIA PINNA

But you can call me Ally :)… After all, we are going to become really close as we work intimately together to bring your dream business to life. We may even become business besties, if you will. It all began when I quit the cubicle back in 2015 for a life bigger than I had previously dared to dream possible. Freedom and limitless possibilities. That’s what I was after, and that’s what I am here to assist you with.

Over the past 12 years, I have accompanied entrepreneurs from start to finish and seeing their big wins is what keeps my passion alive. I’ve been at the very beginning of so many businesses, including my own, and I can honestly say I wish I had a “Me” five years ago. I’m here to help you create a simple step by step strategy to bring your vision to life in a profitable and organized way. Running a design studio should be fun, it shouldn’t be overwhelming.

the world deserves to see what you can do!

Having started my own business from scratch, I have learned firsthand what works and what doesn’t. With the right organization, automation and boundaries that work for you, you can beat the stress, avoid feeling overwhelmed and have more time for doing what you love. Living your purpose can be profitable and I am here to show you how.

READY TO LIVE YOUR HIGHLIFE?

AN IMMErSIVE PROGRAM FOR DESIGNERS BY A DESIGNER, WHO HAS BEEN THERE, DONE THAT AND GOTTEN ALL THE THERAPY FOR IT!

Let’s build a profitable business together, get you out of overwhelm and into your unique flow by building a high value design studio that includes ZERO revisions and repeat dream clients.

8 LASER FOCUSED WEEKS

Here’s the business-changing lowdown on what you can expect

Create a referral worthy client experience so they can consistently attract more dream clients. From inquiry to handover, I am teaching you the high-end design process that has helped me serve over 100 brands around the world.

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WEEK ONE : discovery

Let’s get to know each other, we are going to be each others biggest cheerleaders over the next few weeks, so grab your ice coffee and pull up a chair beause we are going to dive deep. We are going to get to what is really important, your why, your mission and the joy you’re craving in serving others through your creative business. In week one we focus on your you, your business, your audience and creating valuable packages.

YOU GET:

  • 90 min group coaching call and live workshop to work out your unique offerings 
  • Private access to me between calls
  • Illustrator ( ai )Pricing Guide

WEEK TWO : process map

A simple and seamless client process not only gives you more time to do what you do best ( create!!) but also creates a healthy colaborative relationship with your clients. together we will map out your client process and discover ways to automate your process so you can spend more time doing what you love. In Week Two we focus on making the client process that I use in my own business your own, we automate the process to get you out of the endless admin loop and setting health boundries in your business.

YOU GET:

  • 90 min group coaching call and live workshop to struture your client process
  • Private access to me between calls
  • Custom client process map
WEEK THREE : Lead to paying client

Getting leads is one thing, but getting quality leads is gold, so start with your contact form and work our way to funnling out red flag clients befor you waste any energy. Getting quality leads is only the begining, but turning those quality leads into clients that cannot wait to book with you even if they have to wait 3 months is the goal! In Week Three we look at your contact form ( your secret weapon ) and onboardig process to funnle out time wasters, price shoppers and clients who are not in alginment with you.

YOU GET:

  • 90 min group coaching call and live workshop to audit your contact form ( do not worry you do not need a website), clarity call and invoicing process. 
  • Private access to me between calls
  • Email scripts
  • Sales call training
  • Contact form template  
WEEK FOUR : on boarding & setting boundaries

A simple and seamless client process not only gives you more time to do what you do best ( create!!) but also creates a healthy colaborative relationship with your clients. together we will map out your client process, put systems in place to protect your time, energy and sanity. and discover ways to automate your process so you can spend more time doing what you love

YOU GET:

  • 90 min group coaching call and live workshop where we build out your client process.
  • Private access to me between calls
  • Email scripts
  • Welcom Guide ( ai )
  • Notion business and client portal
  • Contract template
WEEK FIVE : STEP INTO THE EXPERT SHOES

Brand strategy is your tool to translate all your right brain geniuse into a left brain way of understanding, it is the plan to a successful brand design. Brand strategy in rooted in asking your clients the RIGHT questions and guideing your cients to step into their target marks frame of mind. Adding brand strategy to your process  not only helps you dive deeper into the design concept but it also adds value to the entire process, allowing you to easily increase their pricing

YOU GET:

  • 90 min group coaching call and live workshop to include brand strategy into your process.
  • Private access to me between calls
  • Email scripts
  • Client Questionnaire template ( the exact one I use with my clients)
  • Brand Strategy Template ( ai )
  • Access to my strategy presentation videos
WEEK SIX : ZERO REVISION DESIGN PROCESS

Armed with a strategy you will learn how o translate all that information  into a thoughtful and strategic brand that helps your clients grow their business. My Zero revision process is rooted in the one concept method, as well as a strong visual presentation that best represents the most successful fleshed out concept. We also look at how guiding constructive feedback can be the game changer. We’ll go over things like setting boundaries and educating your clients on how to give helpful feedback, while also covering difficult scenarios and how to implement internal project checks.

YOU GET:

  • 90 min group coaching call and live workshop to work through the one concept method and gathering effective feedback
  • Private access to me between calls
  • Email scripts
  • Conceot Presentation ( ai )
  • Feedback script( ai )
  • Access to my concept presentation videos
Week Seven : Hand Over Process

This week is all about creating that perfect hand over to give your clients a memorable send off and have them wanting to work with you again and referring you to others. We’ll work through how to  wrap things up with clients, get great testimonials and we will also go over things like setting up brand guidelines, packaging up final files, and strategically reminding your clients of how else you can be of service in the future.

the Reviews from real people

ENKAY MEDIA LABS

I just wanted to again say a huge thank you. FOR EVERYTHING.
I started using Asana and Loom and the feedback from my clients have been unbelievable – they think it’s the next best thing since slice bread! Your value add is just incredible with everything you have shown me in that session we had. You cannot put a price to it but if I could I’d say 1 million dollars!

– Kayleigh Burrows

BLANK CANVAS DESIGNS

 Ally, thank you for all your help, guidance, advice and sharing your tips and tricks 🤗 You have helped me so much to take my business to the next step and given me the confidence to do so. You are amazing at what you do and I have loved learning from you. Taking the next step in business is always scary but with your help and pep talks 😉 I have taken that step with a lot more confidence. I can’t wait to keep learning and refining my processes. Thank you again! For everything you really are amazing!

– Taylor Batman

take a momant to imagine

Your process is the start of a sustainable business

A DESIGN BUSINESS without THE chaos & BURN OUT

HAVING INCREDIBLY SMOOTH PROJECTS FROM ONBOARDING TO OFFBOARDING

FEELING CONFIDENT IN HOW YOU PRICE AND SHOW UP FOR YOUR CLIENTS 

BOOKING PREMIUM CLIENTS YOU 100% ALIGN WITH

ALL the VALUE

Community SUPPORT

Join an ever growing community of like-minded creatives who are always there to cheer you on and keep you accountable

Lifetime ACCESS

All the training, video presentations, templates, work done-for-you and done-with-you, and continued support in an online hub you have lifetime access to

high touch access

Weekly 90 minute group coaching calls with private access to me between calls, access to a private community and live workshops

the Frequently asked Q's

Have a pressing question you need answering before joining The Highlife™?

Below is a list of the most common questions I’ve been asked. If for some reason you don’t see your question, just reach out to my customer support assistant, via email hello@alessiapinna.co so we can help you!

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Is this a course?

This is NOT a course, this is an 8-week container in which we will build your client and design process together in real time

When do we start & end and what times are calls?

The Beta program begins tin October and runs until November 2022. Our call days and times will be decided by the group and replays will always be available in case for some reason you can't make one of the calls. We will have 8 weeks together in total, and 8 group coaching calls.

What do I get as part of this experience?

You get eight weekly small group coaching calls, access to me weekly between calls, live workshops, access to all my processes, resources and templates I use in my own studio, community and intimate support from me all wrapped up in one amazing and immersive program 

IS THIS program ONLY FOR BRAND DESIGNERS?

Well, it depends.... If you are a graphic designer, web designer or packaging design or work within a different design medium, a LOT of what we'll go over would apply to you as well. So yes, while this particular program is technically all about the branding process, you could certainly apply what you learn to other design mediums as well. That said, if you're still unsure whether or not you should sign up, feel free to send an email to hello@alessiapinna.co and we'll figure it out together!

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Do you offer refunds or a guarantee?

In short, no. I've never been asked for one before so I'm confident that if you're the right fit for this program you will be really happy with your experience. I trust that I will show up fully for you, that I will deliver high quality, relevant and timeless wisdom you can integrate in your business to see positive results. What I can't do, however, is the work for you. You have to show up, commit to the process and do the work yourself.

Do I have to use notion

I use to use Notion with my clients but Dubsado in my business, copying and pasting my entire project management process means you can use it anywhere , from ASANA, TRELLO, NOTION, MONDAY.COM and click up.

Can I join if I havent started my business yet?

Yes! this program will help you set up business and design processes from scratch, find your first clients, and truly set you up for success from the very beginning. Many of my mentees have been through this program before starting their business and felt more prepared because of it..

I'm in ! What are my next steps?

YAY I am so excited that you are feeling the full body yes to join The Highlife! Step 1: You can directly purchase from this page by selecting "Create my Highlife" below.

Step 2: After confirming your payment, you will receive an email   outlining everything you need to know as we prepare to start our session together. Don't worry from this moment forward you're in great hands. Get excited, because the best is yet to come. 

LIVE YOUR HIGHLIFE

As part of the Beta Program you will be joining this journey at the very beginning and your input and feedback will be instrumental in helping me create and grow this space to best serve our Creative Community on a Global Scale at a reduced price!

OK, BUT HOW much IS MY investment?

The Highlife isn’t some expensive R35k program you’ll have to take a mortgage out for!

It’s a small investment in yourself that will pay off big time in your near future.

One that will allow you to stop feeling so overwhelmed all the time and gives you the time to build a business you love and a life you love even more.

It’s a transformation that will help you charge more, feel confident, amaze your clients and turn them into raving fans that happily tell their friends and followers to hire you.

When you weigh all that against the investment and what it will do for your peace of mind (and referral rate), then it’s an easy choice.

R4,500.00