RUNNING A creative BUSINESS SHOULD not MAKE YOU WANT TO QUIT & GET A JOB every OTHER WEEK!
Do you feel like running a business is the best thing EVER& yet simultaneouslygut-wrenchingly; bloody difficult?
I see you over there, so busy serving others that you have absolutely nothing left for yourself! I have been there, done that, and gotten all the therapy for it.
Overwhelm, feeling burnt out, imposter syndrome, finding yourself living on two-week-old doughnuts or flicking between feast and famine? I get it, from dining at five-star Italian restaurants to living on frozen pizza, the life of a creative is more inconsistent than Instagram’s latest changes – struggling to keep up much? (*rolls eyes as she reaches for her last piece of Margherita).
Ever woken up one day wondering why your creative talents are being exploited to make the rich richer and the big bosses even more influential?
Good for you girl! The thing is, you didn’t swap the golden corporate handcuffs for a shiny new pair that is thrown at you from your very own business.
Did you?
It’s the cold hard truth, a tough pill to swallow – realising that freedom does not come from simply being a CEO.
CLIENT LOVE
Ally you honestly have no idea how much of an impact this program had on me and how I now run my business. You absolutely changed everything for me and made me see that I can make this work for me and it can be a successful creative business without constantly feeling the stress and pressure of burn out. I learnt that growing your business and establishing yourself is a process that will constantly be changing and evolving into the next stage of life with you – this used to make me very anxious but now I cannot wait for the future.
Taylor Bateman
Brand & Packaging Designer
Believe me when I say that creatives are magical fucking unicorns that make the world go around and without us, the world would spiral into doom and darkness.
That means – we need to be treated like such. To have our boundaries, schedule, systems, strategies, and creativity respected for what it is – a God-send!
And yet, so often we wake up to realise that this hasn’t happened.
Why? Well, because we have built our creative businesses on the shoulders of our clients. We allow them to call the shots, to tell us yay or nay, this or that, three bags full please sir. And you know what happens one day when they give off a little sneeze?
You betcha, we come tumbling down. As creatives, it is this need to survive, for validation from our clients, that keeps our creative talents and desire for freedom in check.
WE ALL WANT…
- To feel valued and honoured for our creative gifts.
- To attract and align with those high-ticket clients that ask no questions and pay without hesitation.
- To feel like our creativity makes a real solid difference in the world.
- To build a business that supports our unique way of being, instead of having to mould ourselves to the way things ‘should’ be done.
- To know that there was something that could help us transform our ‘I-guess-this-feels-right’ business strategy into a systematic structure that is built with intent.
It’s time to rise out of small-business-you and into your best CEO self. Are you ready for the life that exists on the other side of that transformation?
Statistics have shown that 73% of small business owners admit to feeling lonely. I mean, how could you not? Working from home with only the kettle to break the silence, without having anyone around to validate your decisions or give you that much-needed high five.
Ever feel like you have nothing left to give? Yeah… I get that. So many creatives have felt their gifts ransomed at the promise of the next paid invoice – and yet we continue to give and give and give, not realising that when we go down, so do our businesses.
It’s time to ask yourself, are you ready to start a business only to watch it crumble around you when you can no longer cope with the stress and anxiety?
This is where I slide in, a box of doughnuts and a chia latte in hand, to say:
hey you, magical fucking creative
who solves crazy ass real-world problems with your right brain superpowers, take a seat and get comfy, I am not going to sugar coat this. Listen up I am about to spill all the tea.’
Let’s get real – do you want to spend the next few years struggling against a business landscape that was built by the left brain for the left brain WHILST STILL trying to navigate through the process of running your own profitable brand – *slides virtual glasses quizzically down her nose, with a raised brow.
OR – do you want to learn from an industry expert who has made every mistake in the book? – (yes – trust me, I have the hospital bills and bank statements to prove it).
I live, breathe, sleep and eat creativity – it is my means of being. So why on earth would I want to do ANYTHING else with my life other than to support other creatives in launching a business that supports the life they only dared to dream was imaginable?
Keep journeying deeper into my world, here’s how we can work together
I will explain more in a short jiffy, but first, meet my friends
– Penny, Jasmin and Jaymee.
I was stagnant and super overwhelmed befor working with Ally, but now I’ve turn a new leaf, my business is organised and better established and I feel excited for the future. Ally goes beyond expectations. She helps you think outside the box, she gives a new perspective and a fresh insight into what you need to be a better CEO. Not just for yourself but for your clients.
Other than the complete change and mindset of the way I now structure my business, my biggest takeaway is you, Ally. I am so thankful for the gentle soul that you are and I am grateful to have found a mentor and lifelong friend in you. You make the world a better place. Never let your light stop shining because it’s so fucking bright I can see it from Australia!
If they were looking for a program that was personalised to you, that provides extensive content not only about workflows/process but also about how they function – then this is the program for you. After working with Ally you will walk away feeling empowered and confident as you have all the tools to level up your processes.
YOU MAY BE thinking THAT, AS A CREATIVE
it’s impossible to create a profitable business, work from anywhere, and live life according to your own rules. I understand that these thoughts may be the biggest stumbling blocks to overcome – trust me, I’ve been there.
But I also know that building a business of this nature is not only possible, it’s VITAL to your creative genius.
What if, just what if, these thoughts were not an obstacle to overcome, but the catalysts for the most incredible transformation?
I am here to tell you that they are. After running my design studio for 5 years, being booked out 3 months in advance, and working in flow with a schedule that suits my unique needs, I have decided to equip other creatives to build a business that looks successful to them.
What led me to start my own design agency, which I grew into a profitable business? The cubicle – let’s be honest, every successful creative brand’s story begins in a cubicle.
Working at a creative agency was the first stumbling block that sent me into burnout it made me VERY ill. The stress, late nights, and working weekends for no overpay led to a poor diet, no exercise, and working so hard I could barely cultivate healthy relationships.
This is what led me to start up my own business – I was tired of feeling undervalued, underpaid, and underappreciated. And now – I am tired of seeing other creatives suffer through the same feelings.
The Ally Pinna Private Mentorship Program for overwhelmed creatives focuses on
MY THREE “S” PROCESS FOR OPTIMAL SUCCESS
Strategy
A business that is built upon a solid strategy that reflects your unique gifts cannot falter. It will only continue to grow from strength to strength because it is in alignment with your gifts and purpose.
Shifts
You can’t be successful if you are not willing to show up for yourself and challenge your perspectives, embrace uncomfortable growth, be vulnerable, and take action even when it is hard. All of us are figuring this out as we go – but success shows up when you show up for yourself.
Systems
Systems are the boundaries you always wish you had, but never knew how to implement. Systems ensure that your business is functioning at optimal capacity – ensuring that your business is functioning 24/7 so that you don’t have to.
You won’t get a solid breakdown as to what each coaching package entails, because it is tailored to your UNIQUE NEEDS.
Are you ready for the good stuff?
You won’t get a solid breakdown as to what each coaching package entails, because
it is tailored to your UNIQUE NEEDS.
Each creative struggles with different things according to where they are in their journey and how they are experiencing the world. That is why, although we follow my signiture frame-work, each program is tailored to your goals and way you show up naturally. What I can say is that we will learn to navigate these challenges together because honey (here – have another doughnut) believe me when I say, I have an experience for almost every challenge in the book.
It’s all so easy when you know what to do
So grab some coffee and read on
straight talk – no frills
Just you and me (and wine)
Coaching 1:1
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Tailor made for you
Marketing
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Your unique stories told by me
Copywriting
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Grab the Free Masterclass
Are you ready for the good stuff?
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the Frequently asked Q's
Have a pressing question you need answering before joining The Highlife™?
Below is a list of the most common questions I’ve been asked. If for some reason you don’t see your question, just reach out to my customer support assistant, via email hello@alessiapinna.co so we can help you!
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Is this a course?
This is NOT a course, this is an 8-week container in which we will build your client and design process together in real time
When do we start & end and what times are calls?
The programs first group call is on the 1st of November and the program runs until 21 December 2022. Our call days and times will be decided by the group and replays will always be available in case for some reason you can't make one of the calls. We will have 8 weeks together in total, and 8 group coaching calls and 8 Live workshops
What do I get as part of this experience?
You get eight weekly small group coaching calls, access to me weekly between calls, live workshops, access to all my processes, resources and templates I use in my own studio, community and intimate support from me all wrapped up in one amazing and immersive program
IS THIS program ONLY FOR BRAND DESIGNERS?
Well, it depends.... If you are a graphic designer, web designer or packaging designer, or work within a different design medium, a LOT of what we'll go over would apply to you as well. So yes, while this particular program is technically all about the branding process, you could certainly apply what you learn to other design mediums as well. That said, if you're still unsure whether or not you should sign up, feel free to send an email to hello@alessiapinna.co and we'll figure it out together!
IS THERE A COMMUNITY ASPECT OF THE HIGHLIFE?
You betcha! I think one of the hardest parts of running a business is that it can feel isolating when you put yourself out there on your own. I designed the community to be a place where other designers can connect and cheer each other on as they try to show up consistently in their business
WHAT IF I CAN'T ATTEND THE LIVE SESSIONS?
Live sessions will be recorded and the replays uploaded into The highlife hub! Plus you’ll be able to submit questions & tasks for feedback before each live session, so we can still help you even if you can’t make it live.
(Sadly it’s impossible to choose a time & day that will work for everyone, but I would love to see you there when possible!)
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Do you offer refunds or a guarantee?
In short, no. I've never been asked for one before so I'm confident that if you're the right fit for this program you will be really happy with your experience. I trust that I will show up fully for you, that I will deliver high quality, relevant and timeless wisdom you can integrate in your business to see positive results. What I can't do, however, is the work for you. You have to show up, commit to the process and do the work yourself.
Do I have to use Asana
I use to use Asana with my clients but Dubsado in my business, copying and pasting my entire project management process means you can use it anywhere , from ASANA, TRELLO, NOTION, MONDAY.COM and click up.
Can I join if I havent started my business yet?
Yes! this program will help you set up business and design processes from scratch, find your first clients, and truly set you up for success from the very beginning. Many of my mentees have been through this program before starting their business and felt more prepared because of it..
HOW LONG DO I HAVE ACCESS TO THE HIGHLIFE
You get LIFETIME access to all the training videos. swipe files, templates, workshops and email scripts, both past, present and future. That means when things evolve and update you will be able to update and evolve too.
I'm in ! What are my next steps?
YAY I am so excited that you are feeling the full body yes to join The Highlife! Step 1: You can directly purchase from this page by selecting "Create my Highlife" below.
Step 2: After confirming your payment, you will receive an email outlining everything you need to know as we prepare to start our session together. Don't worry from this moment forward you're in great hands. Get excited, because the best is yet to come.
IS THIS PROGRAM JUST FOR SOUTH AFRICANS?
NO!! We have people signing up from all over the world, and having access to designers from different levels and countries will spark innovation and conversation.
I understand Timezones are tricky but since we are. small group and there are multiple touch points, we can work out how to work within your limitations
Then there is all of this
Yeah, we offer a LOT!
straight talk – no frills
Offer goes right here…
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Another fab offering….
Bloom dainty transform sweet unexpected twenty floating. Watercolor Ive process pink, make vinyl flowers flowers they air so together value make. As of mood can, novel can of simply give back interesting give it. Whimsical feeling love moon by velvet inside.