STRATEGY / BRANDING / COLLATERAL / SOCIAL MEDIA / WEBSITE
This project posed a very interesting challenge as a wellness practitioner and coach, for religious reasons she did not want to be the face of her personal brand… a big part of my job is trouble shooting, guiding the client to what I know works while respecting there boundaries.
So how do you create a personal and intimate brand without showcasing the people behind it? You use custom icons, a colour palette filled with contrasting colours, and a strong undertone (in this case navy blue) to anchor it together.
This brand was designed with the intention of being able to speak across multiple platforms – from transformational coaching, to healing, to workshops. The colours were used to create a distinct variation between these different service offerings.
LET’S WORK TOGETHER
When strategy meets exceptional design brilliant and unique brands are created….
WE SHOULD TOTALLY BE FRIENDS, COME SAY HI ON INSTAGRAM
Rooted in strategy, made real by design, elevated by passion
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Business and branding strategists @ally_pinna