STRATEGY / BRANDING / COLLATERAL / SOCIAL MEDIA / WEBSITE

This project posed a very interesting challenge as a wellness practitioner and coach, for religious reasons she did not want to be the face of her personal brand… a big part of my job is trouble shooting, guiding the client to what I know works while respecting there boundaries.

So how do you create a personal and intimate brand without showcasing the people behind it? You use custom icons, a colour palette filled with contrasting colours, and a strong undertone (in this case navy blue) to anchor it together.⁠
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This brand was designed with the intention of being able to speak across multiple platforms – from transformational coaching, to healing, to workshops. The colours were used to create a distinct variation between these different service offerings. ⁠