STRATEGY / BRANDING / COLLATERAL / SOCIAL MEDIA
The overall direction of the brand was to encapsulate the essence of calm. As Safiya works with people who suffer from depression and anxiety, the brand aims to create calm digital spaces that would not be triggering. The overall tone and style are soft, empathetic, and gentle.
Considering she connects with her audience predominantly Online, this brand was created as a stark contrast to what is happening right now in the wellness digital spaces.
LET’S WORK TOGETHER
When strategy meets exceptional design brilliant and unique brands are created….
WE SHOULD TOTALLY BE FRIENDS, COME SAY HI ON INSTAGRAM